Privacy & Cookie Policy


Those who join our Better Way email list (our ‘supporters’) provide their name, email address and post code. We ask for a post code to enable us also to send specific local information.

We may also keep a record of contact and correspondence with supporters.

Those who volunteer to campaign for us provide us with their contact details so we can draw upon their support.

We use personal data to:

  1. keep in touch with our supporters
  2. carry out reasonable administration of our mailings
  3. administer enquiries from supporters and others and keep an appropriate record of correspondence
  4. improve our communications

We keep personal information up to date. This includes using publicly available sources to make sure we do not send emails to addresses which are no longer active.


We only send email mailings to those who have given their consent to us to do so. However, a person can change their mind at any time and withdraw their consent. Every email has a link to help the recipient unsubscribe if they wish to stop receiving emails.

In all other cases we rely upon our legitimate interests, such as in maintaining our supporter list, managing our volunteers, and keeping a records of contact and correspondence. Relying on our legitimate interests mean that we carry out an exercise to check that we will not cause harm to the data subject by processing their data, that the processing is not overly intrusive and that we will only do so in a way which is described in this privacy policy. Our legitimate interests involve establishing and maintaining our support base and volunteers in relation to the Better Way campaign.


All personal information shared with this website is used solely for the purposes of the Better Way campaign. We will not share personal information with another organisation for their own purpose and we will never sell or trade personal information.

There are a few situations where our legitimate interests involve us using service providers who we have contracted to provide specific services for us. For example, we use MailChimp to deliver to our supporters the emails they have signed up to receive. However, we remain in control of the information and the purpose for which it can be used. This service also uses industry standard technologies including gifs to help us monitor and improve our emails. This is done by gathering information around email opening and clicks (see: Although MailChimp hosts its data in the US, their contract with us requires that they abide by our data protection laws.


If a supporter unsubscribes from our emails they are removed from our mailing list. A list of unsubscribed email addresses may be kept to ensure that we do not send emails to those who no longer wish to receive them.

We do not keep personal information longer than is necessary to maintain our support. In any event, at the conclusion of the Better Way campaign we will destroy all data relating to it using secure means.


We are committed to ensuring personal information is secure.

We keep personal information secure with appropriate security measures in place to attempt to protect against the loss, misuse, and alteration of personal information.

The transmission of data across the internet is not completely secure. We cannot guarantee that loss, misuse or alteration of data will not occur whilst data is being transferred.


What are cookies?

Cookies are small text files that are downloaded to a user’s device when they visit a website.

Why do we use cookies?

We use cookies for the operation, security, monitoring and improvement of our website.

Some cookies are retained in a user’s browser for only as long as they visit our website, while others may persist for a longer specified or unspecified period.

Summary of cookies we use

cookie_consent cookie_consent Used to remember a visitor’s acceptance of our cookie notice.

In the course of a person’s visit to our website third-parties providing services on our website or having content embedded in our website may also place cookies on a user’s device to enable the functionality of their services and for their own purposes. We do not control how these third parties use cookies so our website users should refer to the third party’s own privacy and cookie policy. The table below details the third parties we have identified who may place cookies on a user’s device.

YouTube (Google) We embed videos from our official YouTube Channel.
DoubleClick (Google) As we use services from Google, they may also place cookies on a user’s device for targeting advertising across the web. Google’s Privacy Policy
Facebook We enable users to follow our Facebook Page from our website. To provide this service Facebook places cookies on a user’s device for advertising purposes. If a user visits our site while logged-in to Facebook, they may place further cookies on a user’s device. Facebook’s Privacy Policy
Twitter We enable users to follow our Twitter Feed from our website. Twitter’s Privacy Policy

How do I change my cookie settings?

Our website users can delete cookies or instruct their web browser to delete or refuse cookies. However, if a website user deletes cookies or refuses to accept them, they might not be able to use all of the features we offer, they may not be able to store their preferences, and some of our website pages might not display properly.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit


We collect the request made by a user’s browser to the server hosting this website. This includes the IP address, the date and time of connection and the page selected. We have legitimate interests in using this information to ensure the security of our website, for system administration, and to inform improvements to the website. The information is retained only for a short period of time.


A person has the following legal rights in relation to their personal data:

Right to access

Subject to some exemptions, the right to access a copy of the personal information that we hold about them.

Right to correct

The right to obtain from us the rectification of inaccurate or incomplete personal information we hold concerning them.

Right to erase

The right to ask us to erase their personal information in certain circumstances.

Right to restriction of processing

The right to ask us to restrict the processing of their personal information in certain circumstances.

Right to object

The right to object to our use of their personal information where we use it on the basis of legitimate interest. We shall no longer process a person’s personal information unless we can demonstrate compelling legitimate grounds for the processing. A person also has the right to object to processing of their personal information for direct marketing purposes.

Right to request transfer

The right to request transfer of their personal information in a structured, commonly used, machine-readable format. This right only applies to automated information where the processing is based on consent or under a contract.

Right to withdraw consent

The right to withdraw consent at any time where we are relying on consent to process the person’s personal data. However, this will not affect the lawfulness of any processing carried out before the withdrawal of consent.

More information about these rights can be found on the website of the Information Commissioner’s Office.

Accuracy of personal information

We aim to keep our information about our supporters and those who contact us accurate as possible. If a person wishes to access, review or change the information supplied to us, they can contact us as set out below.

Contact us

Better Way is a non-religious, not-for-profit campaign supported by experts in various fields. CARE is the data controller for the purpose of personal data shared with us.

CARE is a company limited by guarantee, registered in England and Wales (No 3481417). Registered as a charity in England and Wales (No 1066963) and in Scotland (SC038911)

We are committed to safeguarding the privacy of personal information. To make enquiries in relation to this privacy notice, exercise any of the above rights, or to make a complaint about our use of your personal information, please write to: CARE, 53 Romney Street, London, SW1P 3RF

If a person is not satisfied with the way we deal with any complaint in relation to the use of their personal information they may be able to refer their complaint to the relevant data protection regulator which in the UK is the Information Commissioner’s Office.


We keep this notice under regular review. It was last updated on 16 September 2021.